
Transformational coaching for the leaders who carry the vision — and mastery training for the coaches who serve them.
You built it on competence and heart. The next chapter is asking who you're being, not just what you're doing.
Coaching isn't just work you do — it's a life you get to live. Live it fully. Master the craft.
Both? You're definitely one of my people. Start wherever the pull is stronger.
One stand under everything here:
We can make a more beautiful world — starting with how we lead, and who we're willing to become.
“He kept asking me what I actually wanted, in moments when I couldn't ask it myself.”
“Working with Matt was a life-changing experience. He has a gift for helping people listen to their inner voice — it gave me the confidence to start my own business.”
“Matt brings a combination of unconditional acceptance and steady courage and willingness to challenge. The coaching experience was raw, fun, and life-changing.”

I'm Matt. I started Golden Bristle in 2015, and I've spent the decade since coaching founders, executives, and coaches — and training coaches to do deeper work. I wrote a book about it. In 2021, I stepped in as CEO of a small company and ran it full-time, where I made just about every mistake there is to make. Both seats changed how I coach.
I live in Dexter, Michigan, just outside Ann Arbor, with my wife Kristen and our daughter Opal. I'm committed to this place — and I work with people everywhere.
More about me →Essays on coaching, leadership, and the being-human parts underneath — a few times a month.

The book at the center of all of it — how to transform a client's performance, life, and business as a master coach and warrior of love. Read by coaches who take the craft seriously, and by leaders who want to lead like one.
About the book →